Although professional staging is a relatively new industry, people have been "fixing up" their homes to sell for decades. These days due to HGTV home buyers have an "expectation" and are willing to pay quite a bit more for a home that is "model home" looking. A long with depersonalizing, decluttering and taking professional pictures, staging is a must.
HSR Certified Stagers average 10% more for their clients
What is professional staging?
Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging. Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home.
How much does it cost?
For just $175 dollars you can have a detailed list of what you can do to maximize the value of your occupied home to sell fast!
The return on investment of staging your home usually is much higher that the cost of staging.
The cost of staging is incredibly lower than having to reduce the asking price of a home if it's not selling. Plus mortgage, taxes, etc.
The housing market is good, so why do I need to stage?
Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, HSR Certified professionally staged homes sell on a conservative average for10%+ more in a good market, We suggest staging before you market your home for its best opportunity.
Why can't I just stage my own home?
Home sellers are usually incapable of successfully staging their own home. Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes everyday for a living. That’s what HSR Certified professionals are for and that is where the greatest returns come in.
Can't home buyers use their imagination and look past my decor or empty rooms?
Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are "investors" or "flippers" who will hammer you on price. In our Consultation walk through, I will identify those "price eroding" factors of your home, so that you can do the simple fixes that maximize returns.
This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.
Why Use Struve Staging and Design LLC?
We are a full service staging company, offering the best service for what you need. We are a certified, trained, insured company guaranteeing you the best service with many options available for what you need.
Most of the homes staged by us sell quickly and for a price of at least asking price. That is ours and the seller's goal!
2020 National Association of REALTORS® 2020 Profile of Home Staging found that:
Forty percent of buyers’ agents cited that home staging had an effect on most buyers’ view of the home.
Eighty-three percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.
The most common rooms that were staged included the living room (93 percent), kitchen (84 percent), master bedroom (78 percent), and the dining room (72 percent).
A median of 10 percent of respondents cited that buyers felt homes should look the way they were staged on TV shows.